A Web Assessment Protocol

You've got a broad assessment of who visits your website - but not all visitors represent the same value to your brand. They come for different reasons, with different expectations. Some are "kicking tires" (the browsers), others are "hot to trot" (the real leads). Wouldn't it be great to measure and quantify the different interests, motives and desires of your web visitors?

In the TRIBES protocol, participants are asked key questions (usage and attitude) in order to strategically sort them into groups and profile them for their motives, desires and drives. This breakdown identifies the group or groups that best mesh with your idea, allowing you to refine and customize your site for maximum relevance, user-friendliness and effectiveness.

TRIBES will transport you into the realm of web analytics, where information is transformed into strategy-enhancing power.

The TRIBES have spoken.