A Web Assessment Protocol

Not long ago, your company website was the redheaded stepchild of your marketing family - now it's an important breadwinner. However, as the value of your site evolves and increases, it becomes apparent that hits alone will not generate the zing your ideas need.

Our VOX protocol is an on-site intercept revealing the reasons - the desires and drives - behind those hits, and their end results.

You need to know why visitors come to your site and whether they are getting what they are looking for. You need to measure how the web experience affects perceptions of your brand.

Using rigorous, robust and reliable benchmarks developed and perfected since the dawn of Internet marketing, VOX assesses visitor opinions, the overall efficiency of your site, and its specific dimensions.

VOX - using the consumer's voice to optimize your website.