Our team

Alain Giguere, President & Partner

CROP's president since 1987 and unquestionably the organization's public face, Alain's passion for research and life remains undiminished. As the architect of the 3SC (Panorama), Canada's longest running consumer and citizen values study, he is recognized as a leading authority on consumer psychology and its strategic implications for organizations and brands.

Carlo Bianchini, CEO & Partner

Carlo joined the ranks of CROP in 2001. Today he’s CEO and responsible for positioning and spearheading the shop into the future. Carlo is an outside-the-box thinker who focuses on innovation and value-added practices, with particular expertise in the realm of marketing and branding. Carlo continues to service a world-class roster of clients.

Elyse Turmel, CFO & Partner

A professional services organization needs good governance, and Elyse is there to ensure the shop is running on all cylinders. Her implication stretched to large-scale client projects requiring judicious planning, rigorous follow-through and financial accountability. When Elyse is involved on a project, you can sleep tight with the certainty that it will be delivered on time and on budget.

Sylvain Gauthier, Vice-President

Sylvain is one of CROP's key veterans. He has mastered both quantitative and qualitative techniques and is very well versed in the realm of ad testing and communications. If you need to measure pre- and post-campaign metrics and develop a deeper understanding of the drivers of consumer psychology, Sylvain has your answers.

He has also taught research techniques and methodology at Université de Sherbrooke. Truly a marketing research expert in every sense of the word.

Stephane Gendron, Vice-President

Stephane is also a long-standing member of our team and has developed a particular expertise in the retail sector. His main accounts include Bombardier, Permacon, Rona and Vidéotron, for whom he conducts Equity studies, tracking studies, market studies and concept testing.

Stephane is our product champion for Fidelus, CROP's Loyalty Optimization program. If you want to consolidate loyalty around your idea, Stephane is your man.

Celine Berre, Vice-President

Celine operates in the fascinating world of socio-cultural analysis and is highly skilled in the food category.

She is our resident Crop expert on food values and trends, and the fundamental role these evolving dimensions play in purchase motivation and consumer behaviour in this vast sector of activity.

Besides being an expert in Food, Celine is French, as in Vive la France, and a epicurean. Talk about a perfect storm.

Youri Rivest, Vice-President

Youri is the newest addition to CROP's executive ranks. He is a seasoned veteran in the world of Public affairs and opinion. Youri serviced various facets of the governmental apparatus in both Ottawa and Quebec for several years. From this firsthand experience he has developed a vision rooted in the inter-related interests of business, government and the general public.

Louis Tanguay, Expert in data analysis

Louis is a figure who commands tremendous respect. A seasoned analyst with more than thirty years of experience in multivariate analysis and advanced modelling, he is the creator of StatXP, one of the leading data tabulation software suites in the marketing research industry. If the questions and issues you wish to investigate are complex, Louis will quickly become your best friend.