A Corporate Social Reputation Management Program
With consumers making increasing demands for corporate responsibility, you can't afford to misread the messages.
Canada leads the world in consumer demand for good corporate citizenship - and when it's perceived to be absent, consumers turn to governments to regulate your behaviour.
Luckily, good corporate citizenship provides a genuine competitive edge in the evolving marketplace - if it's properly executed. Understanding consumer perspectives on this crucial issue allows you to to craft the right fit for your brand, enhancing its integrity on the public radar. However, not all CSR initiatives are winners - even a well-intentioned effort can backfire. That's where we come in.
The CROP ETHOS program is aligned with the International GlobeScan monitor, providing necessary context and invaluable benchmarks. ETHOS is designed to mine public opinion and provide the clarity and guidance you need in matters of CSR.
With your "corporate morality," or responsibility now seriously graded and judged by consumers, ETHOS will reveal your winning terms of engagement, identifying the issues and actions that resonate most with the general public. The program provides an assessment of your CSR Score, alongside those of your competitors and your industry. We also profile the Target, graphing the psychology of the consumer/interest group that matters most (e.g. ambassadors, watchdogs etc.).
Inquire about our program and/or opportunities to participate in our bi-annual syndicated CSR study.
ETHOS - because consumer mores are your moral and market compass.