Our contents

• Are we selling refrigerators to Eskimos? Or branding: Value added or evil bait?
• Fulfillment or money
• Maximize your sales and conversion rate by getting to know your targets better!
• Social media – a need for recognition
• Another look at Millennials
• The relevance of personalized communications
• Newsletters, email campaigns and personalization: why settle for a passing grade?
• The diffusion of innovation in these effervescent times
• Food habits of Canadians
• Quebecers in favour of secularism and a more restricted immigration
• Canadian consumers: personal values drive consumption choices today
• Social division in Canada: An increasingly disturbing rift!
• Cities, metropolises and regions
• The pollsters’ mea-culpa?
• Tell me who you are voting for and I’ll tell you who you are (within a small margin of error)!
• Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are!
• Do you believe that companies plan the obsolescence of their products so that you buy new ones?
• Do you approve of companies collecting information about you in order to offer you relevant and customized products, services & content?
• Do you have a goal in life?
• Me Too: Do you believe that we should defend the right of men to hit on women in the name of sexual freedom?
• Will e-commerce end up killing traditional brick-and-mortar stores?
• Controversy surrounding a CROP survey for AIMIA
• Are you frightened or excited by change?
• Local products – as much a social as a consumption phenomenon!
• Do you believe the world is heading for disaster? 61% of Canadians think so
• Does it horrify you to see so much sex in the media (TV, film, magazines, advertising)? 50% of Canadians say it does
• Do you need to set goals to keep yourself motivated? 60% of Canadians tell us they do
• A Short Break for the Holidays
• Study on public services in Quebec
• Do you feel younger than your age? 82% of Canadians say they do!
• Do you need to feel recognized and admired by the people around you? 43% of Canadians admit they do
• Are you in favour of same-sex marriage? 74% of Canadians and 80% of Quebecers support it
• CROP’s Radio-Canada poll and the Montreal municipal elections
• Do you believe that technological innovation is a threat to your job or career? 26% of working people think it is
• Do you like to watch violent movies and TV shows? 42% of Canadians admit that they do
• Would you vote for a populist politician? 60% of Canadians say yes, they likely would
• Do you think immigrants threaten the purity of the country? 53% of Quebecers and 42% of English Canadians believe they do
• 13% of the Canadian population ostensibly belong to the LGBT communities
• 44% of Canadians are socially responsible consumers—an opportunity to develop an economic ecosystem with an ecological and social impact
• Canada and its distinct societies
• The pater familias: 29% of Canadians believe that the father should be in charge in his own home!
• Quebecers and alcohol consumption
• Innovation—34% of Canadians love it; 22% demonize it!
• Legalization of marijuana – Opinion of Canadians and Quebecers
• The creative class: 22% of the country’s population!
• 21% of Canadians believe it’s okay to disobey laws they think are stupid!
• Human Resources Week – Health and Wellness of Quebec workers
• Public funding: no to sports, yes to transport
• 65% of Canadians tell us they believe in God, while 49% consider their religious beliefs to be important to them
• The 2017 Panorama of Canadian consumers and citizens is beginning to emerge …
• Celebrating Easter in Quebec!
• One out of ten fantasize about joining the holy war in the Middle East!
• La Presse is Publishing My Blog!
• 34% of Canadians are less concerned that the news they read or watch is true or false than whether it strikes an emotional cord!
• Opinion of the residents of Brossard, Saint-Bruno and Saint-Lambert regarding the agglomeration of Longueuil
• Canadians, Populism and Xenophobia
• 26% of Canadians believe that men are superior to woman!
• RRSP or no RRSP, that is the question!
• 45% of Canadians consider consumption one of life’s greatest pleasures!
• 82% of Canadians would like a more intense connection with nature
• One Canadian out of four is climate skeptic
• 40% of Canadians believe that life on Earth was created in six days
• CROP’s Study Results—and the Music that Echoes Them!
• The political climate in Quebec, January 2017
• Corporations & social responsibility - It all begins at home!
• Social Networks: Users’ Hot Buttons
• Collaborative consumption: Motivation of potential users
• Lemmy Kilmister: Unbridled, nihilistic hedonism!
• Glamping
• Innovations: To each their own reasons to adopt
• Canada as a “distinct” society and market
• Tapping into the U.S. market from up north