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The 2017 Panorama of Canadian consumers and citizens is beginning to emerge …

Categories: Perspectives

Posted on 04-05-17 at 11 a.m.

Consumption, innovation, gaming, escape ... people's craving for them is unrelenting. 

All this while an apocalyptic vision of today's world and a crisis of trust in our elites continue to advance!

The 2017 vintage of our Panorama program is gradually appearing on our tables. And what a superb vintage it is: fruity and full-bodied, with notes of citrus and tannin!

But seriously ...

An apocalyptic vision of today's world is on the rise. The environment, the economy, society-everything is changing too fast, making people feel that the end times are near, or at least the end of an era and the beginning of generalized chaos. Cynicism and a crisis of trust in the elites in our society continue to advance.

Yet, on a personal level, people are displaying a new vitality. They are adapting. They are learning to live with our times. People want to learn, continuously improve, develop their capabilities.

Also, they seek escape, amusement, new experiences, be they sensual or highly intense.

And everything is culminating in a record-breaking desire to consume. High debt loads may be curbing consumers' ability to spend but their need for escape is stoking their desire to consume!

However, they do not want to pay! Price has become consumers' No. 1 purchasing criterion.

Great opportunities for the brands and organizations positioned on these trends.

Let us help you get there!

Learn more ...