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Canadian consumers: personal values drive consumption choices today
Similar to the divisions in society, current consumer trends are highly divisive. Gone are the days when we could identify consumers solely by income or age. Value-added is no longer the sole prerogative of the wealthy nor innovation the sole domain of the young (despite the grain of truth there). Learn More >>
Social division in Canada: An increasingly disturbing rift!
Social division: An ever-widening divide in Canadian society opposes those who consider our present era a source of opportunity and those who believe that they are living in a cruel social jungle where more and more people are being left behind. A rift that could represent a major threat to our democracy. Learn More >>
Cities, metropolises and regions
When projected against the geographical map of the province, what the results of the recent general elections in Quebec show is nothing short of astounding: a red island (with a few scatterings of orange) in a sea of blue! Learn More >>
The pollsters’ mea-culpa?
Many will no doubt tell us that we, the pollsters, got it wrong, and we will have to accept their verdict. But could we really have predicted such an unpredictable about-face? Learn More >>
Tell me who you are voting for and I’ll tell you who you are!
As a "back-to-school" post and in light of the upcoming Quebec provincial election, I thought it would be interesting to look at the voters who support each party, based on their personal values, hot buttons and mentalities. Learn More >>
Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are!
For my last post of the season (I take a break for the summer), I am turning my attention to the "guardians" of dogs and cats by analyzing their hot buttons in the same way we do for consumers of brands and products. Let's have some fun! Learn More >>
Our contents
- Canadian consumers: personal values drive consumption choices today
- Social division in Canada: An increasingly disturbing rift!
- Cities, metropolises and regions
- The pollsters’ mea-culpa?
- Tell me who you are voting for and I’ll tell you who you are (within a small margin of error)!
- Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are!
- Do you believe that companies plan the obsolescence of their products so that you buy new ones?
- Do you approve of companies collecting information about you in order to offer you relevant and customized products, services & content?
- Do you have a goal in life?
- Me Too: Do you believe that we should defend the right of men to hit on women in the name of sexual freedom?
- Will e-commerce end up killing traditional brick-and-mortar stores?
- Controversy surrounding a CROP survey for AIMIA
- Are you frightened or excited by change?
- Local products – as much a social as a consumption phenomenon!
- Do you believe the world is heading for disaster? 61% of Canadians think so
- Does it horrify you to see so much sex in the media (TV, film, magazines, advertising)? 50% of Canadians say it does
- Do you need to set goals to keep yourself motivated? 60% of Canadians tell us they do
- A Short Break for the Holidays
- Study on public services in Quebec
- Do you feel younger than your age? 82% of Canadians say they do!
- Do you need to feel recognized and admired by the people around you? 43% of Canadians admit they do
- Are you in favour of same-sex marriage? 74% of Canadians and 80% of Quebecers support it
- CROP’s Radio-Canada poll and the Montreal municipal elections
- Do you believe that technological innovation is a threat to your job or career? 26% of working people think it is
- Do you like to watch violent movies and TV shows? 42% of Canadians admit that they do
- Would you vote for a populist politician? 60% of Canadians say yes, they likely would
- Do you think immigrants threaten the purity of the country? 53% of Quebecers and 42% of English Canadians believe they do
- 13% of the Canadian population ostensibly belong to the LGBT communities
- 44% of Canadians are socially responsible consumers—an opportunity to develop an economic ecosystem with an ecological and social impact
- Canada and its distinct societies
- The pater familias: 29% of Canadians believe that the father should be in charge in his own home!
- Quebecers and alcohol consumption
- Innovation—34% of Canadians love it; 22% demonize it!
- Legalization of marijuana – Opinion of Canadians and Quebecers
- The creative class: 22% of the country’s population!
- 21% of Canadians believe it’s okay to disobey laws they think are stupid!
- Human Resources Week – Health and Wellness of Quebec workers
- Public funding: no to sports, yes to transport
- 65% of Canadians tell us they believe in God, while 49% consider their religious beliefs to be important to them
- The 2017 Panorama of Canadian consumers and citizens is beginning to emerge …
- Celebrating Easter in Quebec!
- One out of ten fantasize about joining the holy war in the Middle East!
- La Presse is Publishing My Blog!
- 34% of Canadians are less concerned that the news they read or watch is true or false than whether it strikes an emotional cord!
- Opinion of the residents of Brossard, Saint-Bruno and Saint-Lambert regarding the agglomeration of Longueuil
- Canadians, Populism and Xenophobia
- 26% of Canadians believe that men are superior to woman!
- RRSP or no RRSP, that is the question!
- 45% of Canadians consider consumption one of life’s greatest pleasures!
- 82% of Canadians would like a more intense connection with nature
- One Canadian out of four is climate skeptic
- 40% of Canadians believe that life on Earth was created in six days
- CROP’s Study Results—and the Music that Echoes Them!
- The political climate in Quebec, January 2017
- Corporations & social responsibility - It all begins at home!
- Social Networks: Users’ Hot Buttons
- Collaborative consumption: Motivation of potential users
- Lemmy Kilmister: Unbridled, nihilistic hedonism!
- Glamping
- Innovations: To each their own reasons to adopt
- Canada as a “distinct” society and market
- Tapping into the U.S. market from up north