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The end of retail as we know it!
More and more consumers prefer to shop online Learn More >>
The “incels”
One in three Canadians (33%) think that if a lot of men are staying single, it is because women are too superficial to accept them! Learn More >>
Do you believe in the ecological apocalypse?
Three out of four people in Canada (77 %) believe that we are in the process of destroying the planet! Learn More >>
Are you prepared to make an effort to reduce your ecological footprint?
One in three Canadians (32%) say they are strongly committed to doing whatever they can! With awareness comes mobilization, as people become increasingly involved in a societal project at the level of their personal habits and social commitment. Learn More >>
CROP is recruiting!
Come and join a small and friendly team of seasoned researchers with years of experience in a variety of fields, in a company in full transformation (in the process of reinventing itself) Learn More >>
Are we selling refrigerators to Eskimos? Or branding: Value added or evil bait?
Why shouldn’t the emotional gratification created by “experiencing” the brand (or its “myth,” if any) be as legitimate as the practical use of a product? When you look at this example about the clothing industry, it is easy to see that these companies are selling much more than weather-appropriate clothing and accessories! Learn More >>
Our contents
- The end of retail as we know it!
- The “incels”
- Do you believe in the ecological apocalypse?
- Are you prepared to make an effort to reduce your ecological footprint?
- Are we selling refrigerators to Eskimos? Or branding: Value added or evil bait?
- Fulfillment or money
- Maximize your sales and conversion rate by getting to know your targets better!
- Social media – a need for recognition
- Another look at Millennials
- The relevance of personalized communications
- Newsletters, email campaigns and personalization: why settle for a passing grade?
- The diffusion of innovation in these effervescent times
- Food habits of Canadians
- Quebecers in favour of secularism and a more restricted immigration
- Canadian consumers: personal values drive consumption choices today
- Social division in Canada: An increasingly disturbing rift!
- Cities, metropolises and regions
- The pollsters’ mea-culpa?
- Tell me who you are voting for and I’ll tell you who you are (within a small margin of error)!
- Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are!
- Do you believe that companies plan the obsolescence of their products so that you buy new ones?
- Do you approve of companies collecting information about you in order to offer you relevant and customized products, services & content?
- Do you have a goal in life?
- Me Too: Do you believe that we should defend the right of men to hit on women in the name of sexual freedom?
- Will e-commerce end up killing traditional brick-and-mortar stores?
- Controversy surrounding a CROP survey for AIMIA
- Are you frightened or excited by change?
- Local products – as much a social as a consumption phenomenon!
- Do you believe the world is heading for disaster? 61% of Canadians think so
- Does it horrify you to see so much sex in the media (TV, film, magazines, advertising)? 50% of Canadians say it does
- Do you need to set goals to keep yourself motivated? 60% of Canadians tell us they do
- A Short Break for the Holidays
- Study on public services in Quebec
- Do you feel younger than your age? 82% of Canadians say they do!
- Do you need to feel recognized and admired by the people around you? 43% of Canadians admit they do
- Are you in favour of same-sex marriage? 74% of Canadians and 80% of Quebecers support it
- CROP’s Radio-Canada poll and the Montreal municipal elections
- Do you believe that technological innovation is a threat to your job or career? 26% of working people think it is
- Do you like to watch violent movies and TV shows? 42% of Canadians admit that they do
- Would you vote for a populist politician? 60% of Canadians say yes, they likely would
- Do you think immigrants threaten the purity of the country? 53% of Quebecers and 42% of English Canadians believe they do
- 13% of the Canadian population ostensibly belong to the LGBT communities
- 44% of Canadians are socially responsible consumers—an opportunity to develop an economic ecosystem with an ecological and social impact
- Canada and its distinct societies
- The pater familias: 29% of Canadians believe that the father should be in charge in his own home!
- Quebecers and alcohol consumption
- Innovation—34% of Canadians love it; 22% demonize it!
- Legalization of marijuana – Opinion of Canadians and Quebecers
- The creative class: 22% of the country’s population!
- 21% of Canadians believe it’s okay to disobey laws they think are stupid!
- Human Resources Week – Health and Wellness of Quebec workers
- Public funding: no to sports, yes to transport
- 65% of Canadians tell us they believe in God, while 49% consider their religious beliefs to be important to them
- The 2017 Panorama of Canadian consumers and citizens is beginning to emerge …
- Celebrating Easter in Quebec!
- One out of ten fantasize about joining the holy war in the Middle East!
- La Presse is Publishing My Blog!
- 34% of Canadians are less concerned that the news they read or watch is true or false than whether it strikes an emotional cord!
- Opinion of the residents of Brossard, Saint-Bruno and Saint-Lambert regarding the agglomeration of Longueuil
- Canadians, Populism and Xenophobia
- 26% of Canadians believe that men are superior to woman!
- RRSP or no RRSP, that is the question!
- 45% of Canadians consider consumption one of life’s greatest pleasures!
- 82% of Canadians would like a more intense connection with nature
- One Canadian out of four is climate skeptic
- 40% of Canadians believe that life on Earth was created in six days
- CROP’s Study Results—and the Music that Echoes Them!
- The political climate in Quebec, January 2017
- Corporations & social responsibility - It all begins at home!
- Social Networks: Users’ Hot Buttons
- Collaborative consumption: Motivation of potential users
- Lemmy Kilmister: Unbridled, nihilistic hedonism!
- Glamping
- Innovations: To each their own reasons to adopt
- Canada as a “distinct” society and market
- Tapping into the U.S. market from up north