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Strong support of gender equality is the right to thing do
An article about us in The Message: Strong support of gender equality is not only the right thing to do, it can convert “no logo” consumers into “pro logo” consumers. Learn More >>
How to grow with the ‘buy local’ phenomenon in Canada
An article about us in The Message : With the pandemic likely to accelerate the “buy local” trend in Canada, brands need to be thinking about how to meet consumer expectations. Learn More >>
Announcement for 2021 Panorama
In what state of mind are your clients and customers after almost a year of pandemic? What are their most sensitive hot buttons during this unprecedented period? And, above all, which hot buttons do you need to push to get them to engage with you, to buy your products or services, or to embrace your cause or point of view? CROP is about to launch its 2021 edition of its Panorama program on the values and hot buttons of Canadian consumers and citizens. Our data collection is scheduled for March. In order to include your specific questions, we will need you to get back to us before the end of February. Learn More >>
Five consumer predictions for the year ahead
COVID isn’t changing consumer behaviour so much as accelerating underlying trends, says Crop president Alain Giguere. In this special column for The Message, he makes five consumer predictions for the year ahead Learn More >>
An article about us in The Message
Yes, the pandemic has changed everything. But consumers are also feeling more empowered and less cynical. Learn More >>
Life in a time of COVID-19
Limited, more prudent consumption and more engaged citizens! Learn More >>
Our contents
- Life in a time of COVID-19
- CROP LAUNCHES “MILIEUS" – THE ULTIMATE CUSTOMER ACQUISITION PROGRAM!
- Do you believe that vaccines are dangerous for our children?
- The end of retail as we know it!
- The “incels”
- Do you believe in the ecological apocalypse?
- Are you prepared to make an effort to reduce your ecological footprint?
- Are we selling refrigerators to Eskimos? Or branding: Value added or evil bait?
- Fulfillment or money
- Social media – a need for recognition
- Another look at Millennials
- The relevance of personalized communications
- Newsletters, email campaigns and personalization: why settle for a passing grade?
- The diffusion of innovation in these effervescent times
- Food habits of Canadians
- Quebecers in favour of secularism and a more restricted immigration
- Canadian consumers: personal values drive consumption choices today
- Social division in Canada: An increasingly disturbing rift!
- Cities, metropolises and regions
- The pollsters’ mea-culpa?
- Tell me who you are voting for and I’ll tell you who you are (within a small margin of error)!
- Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are!
- Do you believe that companies plan the obsolescence of their products so that you buy new ones?
- Do you approve of companies collecting information about you in order to offer you relevant and customized products, services & content?
- Do you have a goal in life?
- Me Too: Do you believe that we should defend the right of men to hit on women in the name of sexual freedom?
- Will e-commerce end up killing traditional brick-and-mortar stores?
- Controversy surrounding a CROP survey for AIMIA
- Are you frightened or excited by change?
- Local products – as much a social as a consumption phenomenon!
- Do you believe the world is heading for disaster? 61% of Canadians think so
- Does it horrify you to see so much sex in the media (TV, film, magazines, advertising)? 50% of Canadians say it does
- Do you need to set goals to keep yourself motivated? 60% of Canadians tell us they do
- A Short Break for the Holidays
- Study on public services in Quebec
- Do you feel younger than your age? 82% of Canadians say they do!
- Do you need to feel recognized and admired by the people around you? 43% of Canadians admit they do
- Are you in favour of same-sex marriage? 74% of Canadians and 80% of Quebecers support it
- CROP’s Radio-Canada poll and the Montreal municipal elections
- Do you believe that technological innovation is a threat to your job or career? 26% of working people think it is
- Do you like to watch violent movies and TV shows? 42% of Canadians admit that they do
- Would you vote for a populist politician? 60% of Canadians say yes, they likely would
- Do you think immigrants threaten the purity of the country? 53% of Quebecers and 42% of English Canadians believe they do
- 13% of the Canadian population ostensibly belong to the LGBT communities
- 44% of Canadians are socially responsible consumers—an opportunity to develop an economic ecosystem with an ecological and social impact
- Canada and its distinct societies
- The pater familias: 29% of Canadians believe that the father should be in charge in his own home!
- Quebecers and alcohol consumption
- Innovation—34% of Canadians love it; 22% demonize it!
- Legalization of marijuana – Opinion of Canadians and Quebecers
- The creative class: 22% of the country’s population!
- 21% of Canadians believe it’s okay to disobey laws they think are stupid!
- Human Resources Week – Health and Wellness of Quebec workers
- Public funding: no to sports, yes to transport
- 65% of Canadians tell us they believe in God, while 49% consider their religious beliefs to be important to them
- The 2017 Panorama of Canadian consumers and citizens is beginning to emerge …
- Celebrating Easter in Quebec!
- One out of ten fantasize about joining the holy war in the Middle East!
- La Presse is Publishing My Blog!
- 34% of Canadians are less concerned that the news they read or watch is true or false than whether it strikes an emotional cord!
- Opinion of the residents of Brossard, Saint-Bruno and Saint-Lambert regarding the agglomeration of Longueuil
- Canadians, Populism and Xenophobia
- 26% of Canadians believe that men are superior to woman!
- RRSP or no RRSP, that is the question!
- 45% of Canadians consider consumption one of life’s greatest pleasures!
- 82% of Canadians would like a more intense connection with nature
- One Canadian out of four is climate skeptic
- 40% of Canadians believe that life on Earth was created in six days
- CROP’s Study Results—and the Music that Echoes Them!
- The political climate in Quebec, January 2017
- Corporations & social responsibility - It all begins at home!
- Social Networks: Users’ Hot Buttons
- Collaborative consumption: Motivation of potential users
- Lemmy Kilmister: Unbridled, nihilistic hedonism!
- Glamping
- Innovations: To each their own reasons to adopt
- Canada as a “distinct” society and market
- Tapping into the U.S. market from up north