See what we're working on

Canadian consumers: personal values drive consumption choices today

Similar to the divisions in society, current consumer trends are highly divisive. Gone are the days when we could identify consumers solely by income or age. Value-added is no longer the sole prerogative of the wealthy nor innovation the sole domain of the young (despite the grain of truth there). Learn More >>

Social division in Canada: An increasingly disturbing rift!

Social division: An ever-widening divide in Canadian society opposes those who consider our present era a source of opportunity and those who believe that they are living in a cruel social jungle where more and more people are being left behind. A rift that could represent a major threat to our democracy. Learn More >>

Cities, metropolises and regions

When projected against the geographical map of the province, what the results of the recent general elections in Quebec show is nothing short of astounding: a red island (with a few scatterings of orange) in a sea of blue! Learn More >>

The pollsters’ mea-culpa?

Many will no doubt tell us that we, the pollsters, got it wrong, and we will have to accept their verdict. But could we really have predicted such an unpredictable about-face? Learn More >>

Tell me who you are voting for and I’ll tell you who you are!

As a "back-to-school" post and in light of the upcoming Quebec provincial election, I thought it would be interesting to look at the voters who support each party, based on their personal values, hot buttons and mentalities. Learn More >>

Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are!

For my last post of the season (I take a break for the summer), I am turning my attention to the "guardians" of dogs and cats by analyzing their hot buttons in the same way we do for consumers of brands and products. Let's have some fun! Learn More >>

Our contents