Ideas and Insights


Rather, it is an experience of gaining control over our lives.

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In fact, a local product is all about the producers’ soul, their passion, their vision. It is about the story, the founding myth, which has inspired their company since the start and propels it into the future.

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But rather a comfort experience, a pause before returning to the fray. A moment of revitalization to feel more energized!

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Rather, it’s a big toy for showing off! The primary motivation behind the purchase of an electric vehicle (EV) is not concern for the environment …

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A rising sense of disempowerment

The growth of a feeling of lack of control over one's life.

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Body Diversity

A Societal Issues and an Alert for Brands Almost three out of four Canadians (73%) feel comfortable with the idea of being overweight.

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Since 1965, CROP has been helping companies move forward, innovate and transform themselves. To accomplish this, we have developed unparalleled expertise in market intelligence and marketing research. The goal is simple: to help our clients grow, reorient themselves and maximize the impact of their ideas where it matters most – in the the lives of Canadians, in their role as consumers and citizens.

Products and services

We offer a wide range of market-intelligence, consulting and public-opinion research products and services. Through our proprietary programs, tools and protocols, we have developed a unique understanding of the needs, expectations and perceptions of consumers and citizens – all in the service of helping our clients achieve their business goals.



For more than 50 years, CROP’s experts have been passionate about understanding and revealing the composition of society and what drives individuals, citizens, consumers and markets.