“What motivates consumers to buy an electric vehicle (EV) is not primarily their concern for the environment. It’s their need for status and play experiences that take precedence. An EV is a big toy and status symbol.”
“When consumers ‘buy local,’ they are engaging with the producer’s story as much as with the local product itself. They are attracted to the enduring passion of its founding myth, which invests the product with a soul.”
“To compete successfully, a physical store must focus on providing customers with a polysensory experience. Enthusiastic consumers want to engage their sense of smell, feel and touch. They want all their senses to be stimulated when they venture in-store.”
“How can you transform ‘No Logos’ into ‘Pro Logos’? The consumers who espouse voluntary simplicity mistrust brands that foist unnecessary needs on them. To these consumers, you must have the courage to recommend not buying anything at all if they have no need for your product.”
“The need for status experiences – to be admired for one’s achievements and possessions – has been on the decline for several years. However, this motivation remains extremely important to certain market segments. That’s why you need to know precisely where your brand is located.”
“The individuals most committed to taking action in their daily lives to reduce their environmental impact are not the younger set; they are the older folks. The under-35s most aware of the issue expect brands, businesses and institutions to fix the problem.”
“Gender equality is a privileged gateway for socially and ecologically responsible consumers and citizens. Gender equality preoccupies a large proportion of the country’s population, to about the same degree as reducing their carbon footprint!”
“Conspiracy theorists have an apocalyptic view of modern life. They believe that society, whose social chaos has been unleashed by malicious elites, is doomed to self-destruct before being resurrected anew. But until that happens, they must fight the good fight!”
“The frequently daily use of social media is all about vanity. Social media are used mainly to show off, to compete for the highest status.”
“The dog is both a social lubricant and an object of pride! Its owner benefits from the dog’s gregarious nature, which encourages socializing among humans, and the enjoyment derived from feeling proud of the dog’s style and manners.”
Ideas and Insights
Capsules
Rather, it is an experience of gaining control over our lives.
Learn moreIn fact, a local product is all about the producers’ soul, their passion, their vision. It is about the story, the founding myth, which has inspired their company since the start and propels it into the future.
Learn moreBut rather a comfort experience, a pause before returning to the fray. A moment of revitalization to feel more energized!
Learn moreRather, it’s a big toy for showing off! The primary motivation behind the purchase of an electric vehicle (EV) is not concern for the environment …
Learn moreArticles
A rising sense of disempowerment
The growth of a feeling of lack of control over one's life.
Learn moreBody Diversity
A Societal Issues and an Alert for Brands Almost three out of four Canadians (73%) feel comfortable with the idea of being overweight.
Learn moreWhite paper
Life in the time of COVID-19 Or the emergence of a new human connection (in collaboration with the Institut du Nouveau Monde)
08 December 2021
Expertise
Since 1965, CROP has been helping companies move forward, innovate and transform themselves. To accomplish this, we have developed unparalleled expertise in market intelligence and marketing research. The goal is simple: to help our clients grow, reorient themselves and maximize the impact of their ideas where it matters most – in the the lives of Canadians, in their role as consumers and citizens.
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About
For more than 50 years, CROP’s experts have been passionate about understanding and revealing the composition of society and what drives individuals, citizens, consumers and markets.