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Does it horrify you to see so much sex in the media? 50% of Canadians say it does

Over the years, brands have increasingly incorporated features and representations of a sexual nature in their advertising and positioning. Learn More >>

Do you need to set goals to keep yourself motivated? 60% of Canadians tell us they do

One of the fundamental motivations in the psychology of individuals in modern societies is undoubtedly the need for achievement: a need for fulfillment, to progress and master high-level skills, to achieve difficult goals, a determination to win, to prevail. Learn More >>

Study on public services in Quebec

Published on La Presse+, here’s a summary of a study on public services in Quebec conducted by CROP for GESTION, HEC Montréal’s magazine (French only). Learn More >>

Do you feel younger than your age? 82% of Canadians say they do!

A fountain of youth, an impressive social phenomenon, tremendous vitality-Canadians are demonstrating a remarkable desire for life! Learn More >>

Do you need to feel recognized and admired by the people around you? 43% of Canadians admit they do

A very intriguing trend seems to be emerging in the social and consumer psychology of Canadians: a marked decline in the need for status recognition and personal pride. Learn More >>

Are you in favour of same-sex marriage? 74% of Canadians and 80% of Quebecers support it

Within the last year, CROP conducted the largest study ever done in Canada on sexual minorities and the LGBT community. We concluded that, although the community is much more accepted today, we still have a long way to go before achieving true social equality. Learn More >>

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