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Social media – a need for recognition

I am often asked if the debates, discussions and controversies raging on social media are representative of the concerns of the general public. The question is whether social media truly reflect what people say and think in the real world. Learn More >>

Another look at Millennials

Not a week goes by without a colleague, a client, a friend or a publication coming up with a theory about Millennials and how they are changing the world! Many believe that Millennials represent a unique generation, an historic cultural phenomenon; that they have unprecedented and unique values. But I wonder if everyone has forgotten Woodstock! (Okay, I know my age is showing.) Learn More >>

The relevance of personalized communications

You've probably noticed that your e-mail inbox is filling up faster than before, unless you have very efficient anti-spam software. The reason is probably that the companies and brands you deal with have begun communicating with you more directly and more persistently. Learn More >>

Newsletters, email campaigns and personalization: why settle for a passing grade?

A growing number of companies are looking to personalize communications to their customers in order to increase relevance by targeting the right people, at the right time, with the right content. While personalized communications hold the promise of increased benefits, the risks associated with low or poor personalization are just as tangible. Learn More >>

The diffusion of innovation in these effervescent times

For my last post of the season, since I break for the Holidays, I wanted to complete my series on the segmentation of the Canadian population with a final chapter examining the adoption of innovation by consumers and citizens. Learn More >>

Food habits of Canadians

As a follow up to my last two posts on the various ways of dividing the Canadian population into large families (segmented on a societal and consumption level), I thought it would be interesting to add our segmentation of the food habits of Canadians. Learn More >>

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