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CROP is recruiting!
Come and join a small and friendly team of seasoned researchers with years of experience in a variety of fields, in a company in full transformation (in the process of reinventing itself) Learn More >>
Are we selling refrigerators to Eskimos? Or branding: Value added or evil bait?
Why shouldn’t the emotional gratification created by “experiencing” the brand (or its “myth,” if any) be as legitimate as the practical use of a product? When you look at this example about the clothing industry, it is easy to see that these companies are selling much more than weather-appropriate clothing and accessories! Learn More >>
Fulfillment or money
In a nod to the epic speech made by Catherine Dorion, Member of the Quebec National Assembly, I’ll examine here two segments of Canadians: those who would rather have the money (20%) and those who are fundamentally more focused on personal fulfillment (50%). Learn More >>
Maximize your sales and conversion rate by getting to know your targets better!
So, you want to maximize your sales, the engagement and loyalty of your target audiences, and the success of your marketing and communication campaigns (ROI). No problem! We've got just the solution for you. Learn More >>
Social media – a need for recognition
I am often asked if the debates, discussions and controversies raging on social media are representative of the concerns of the general public. The question is whether social media truly reflect what people say and think in the real world. Learn More >>
Another look at Millennials
Not a week goes by without a colleague, a client, a friend or a publication coming up with a theory about Millennials and how they are changing the world! Many believe that Millennials represent a unique generation, an historic cultural phenomenon; that they have unprecedented and unique values. But I wonder if everyone has forgotten Woodstock! (Okay, I know my age is showing.) Learn More >>
Our contents
- Are we selling refrigerators to Eskimos? Or branding: Value added or evil bait?
- Fulfillment or money
- Maximize your sales and conversion rate by getting to know your targets better!
- Social media – a need for recognition
- Another look at Millennials
- The relevance of personalized communications
- Newsletters, email campaigns and personalization: why settle for a passing grade?
- The diffusion of innovation in these effervescent times
- Food habits of Canadians
- Quebecers in favour of secularism and a more restricted immigration
- Canadian consumers: personal values drive consumption choices today
- Social division in Canada: An increasingly disturbing rift!
- Cities, metropolises and regions
- The pollsters’ mea-culpa?
- Tell me who you are voting for and I’ll tell you who you are (within a small margin of error)!
- Are you a dog person or cat person? Whether you have a dog or a cat says a lot about who you are!
- Do you believe that companies plan the obsolescence of their products so that you buy new ones?
- Do you approve of companies collecting information about you in order to offer you relevant and customized products, services & content?
- Do you have a goal in life?
- Me Too: Do you believe that we should defend the right of men to hit on women in the name of sexual freedom?
- Will e-commerce end up killing traditional brick-and-mortar stores?
- Controversy surrounding a CROP survey for AIMIA
- Are you frightened or excited by change?
- Local products – as much a social as a consumption phenomenon!
- Do you believe the world is heading for disaster? 61% of Canadians think so
- Does it horrify you to see so much sex in the media (TV, film, magazines, advertising)? 50% of Canadians say it does
- Do you need to set goals to keep yourself motivated? 60% of Canadians tell us they do
- A Short Break for the Holidays
- Study on public services in Quebec
- Do you feel younger than your age? 82% of Canadians say they do!
- Do you need to feel recognized and admired by the people around you? 43% of Canadians admit they do
- Are you in favour of same-sex marriage? 74% of Canadians and 80% of Quebecers support it
- CROP’s Radio-Canada poll and the Montreal municipal elections
- Do you believe that technological innovation is a threat to your job or career? 26% of working people think it is
- Do you like to watch violent movies and TV shows? 42% of Canadians admit that they do
- Would you vote for a populist politician? 60% of Canadians say yes, they likely would
- Do you think immigrants threaten the purity of the country? 53% of Quebecers and 42% of English Canadians believe they do
- 13% of the Canadian population ostensibly belong to the LGBT communities
- 44% of Canadians are socially responsible consumers—an opportunity to develop an economic ecosystem with an ecological and social impact
- Canada and its distinct societies
- The pater familias: 29% of Canadians believe that the father should be in charge in his own home!
- Quebecers and alcohol consumption
- Innovation—34% of Canadians love it; 22% demonize it!
- Legalization of marijuana – Opinion of Canadians and Quebecers
- The creative class: 22% of the country’s population!
- 21% of Canadians believe it’s okay to disobey laws they think are stupid!
- Human Resources Week – Health and Wellness of Quebec workers
- Public funding: no to sports, yes to transport
- 65% of Canadians tell us they believe in God, while 49% consider their religious beliefs to be important to them
- The 2017 Panorama of Canadian consumers and citizens is beginning to emerge …
- Celebrating Easter in Quebec!
- One out of ten fantasize about joining the holy war in the Middle East!
- La Presse is Publishing My Blog!
- 34% of Canadians are less concerned that the news they read or watch is true or false than whether it strikes an emotional cord!
- Opinion of the residents of Brossard, Saint-Bruno and Saint-Lambert regarding the agglomeration of Longueuil
- Canadians, Populism and Xenophobia
- 26% of Canadians believe that men are superior to woman!
- RRSP or no RRSP, that is the question!
- 45% of Canadians consider consumption one of life’s greatest pleasures!
- 82% of Canadians would like a more intense connection with nature
- One Canadian out of four is climate skeptic
- 40% of Canadians believe that life on Earth was created in six days
- CROP’s Study Results—and the Music that Echoes Them!
- The political climate in Quebec, January 2017
- Corporations & social responsibility - It all begins at home!
- Social Networks: Users’ Hot Buttons
- Collaborative consumption: Motivation of potential users
- Lemmy Kilmister: Unbridled, nihilistic hedonism!
- Glamping
- Innovations: To each their own reasons to adopt
- Canada as a “distinct” society and market
- Tapping into the U.S. market from up north