Which hot buttons do you need to push to engage your audiences, so they buy your products and services or embrace your cause?
Let us know your needs!
What is the state of mind of your customers, target publics and audiences in the current socioeconomic climate?
Inflation, high interest rates, the housing crisis, climate change, the war in Ukraine … everything is arriving at once to exacerbate the current uncertainty.
Are we going to cut drastically on our spending?
Are we heading towards volontary simplicity (or forced simplicity)?
Is cynicism toward our institutions on the rise?
Are companies and brands being blamed for the current inflation?
Ideas and Insights
Capsules
Rather, it is an experience of gaining control over our lives.
Learn moreIn fact, a local product is all about the producers’ soul, their passion, their vision. It is about the story, the founding myth, which has inspired their company since the start and propels it into the future.
Learn moreBut rather a comfort experience, a pause before returning to the fray. A moment of revitalization to feel more energized!
Learn moreArticles
The Mood of Consumers and Environmental Protection
An inversely proportional relationship
Learn moreConsumers in Pre-recession Mode
Consumer confidence is eroding and the worst may be yet to come
Learn moreWhite paper
We have discovered that a type of consumer-loving, social-climbing and extremely conservative Canadian (when it comes to their view of family and gender relationships) has increased their share of the Canadian population from 6% in 2010 to 19% in 2023. A meteoric thirteen-point rise in thirteen years (one point per year) !
13 September 2023
Expertise
Since 1965, CROP has been helping companies move forward, innovate and transform themselves. To accomplish this, we have developed unparalleled expertise in market intelligence and marketing research. The goal is simple: to help our clients grow, reorient themselves and maximize the impact of their ideas where it matters most – in the the lives of Canadians, in their role as consumers and citizens.
Products and services
We offer a wide range of market-intelligence, consulting and public-opinion research products and services. Through our proprietary programs, tools and protocols, we have developed a unique understanding of the needs, expectations and perceptions of consumers and citizens – all in the service of helping our clients achieve their business goals.
About
For more than 50 years, CROP’s experts have been passionate about understanding and revealing the composition of society and what drives individuals, citizens, consumers and markets.