On my radar this week

Alain Giguère

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Maximize your sales and conversion rate by getting to know your targets better!

Categories: On my radar this week

Posted on 03-27-19 at 1:38 p.m.


So, you want to maximize your sales, the engagement and loyalty of your target audiences, and the success of your marketing and communication campaigns (ROI). No problem! We've got just the solution for you.

The fieldwork for our annual Panorama program is now in full swing, so we invite you to submit your key target audiences, the ones that make a real difference to your bottom line and the success of your campaigns.

When Panorama is done, we'll be able to tell you everything you need to know about your key targets to maximize your conversion rate, along with what drives and triggers consumer decisions and public attitudes.

Click here for an example of what we can do with Millennials (the group on every marketer's mind these days!).

If you read my blog of February 12, you'll see that in this document I went much further in my analysis, adding recommendations on how best to sell to Millennials to increase your ROI.

But we can perform the same type of analysis on any of your targets and audiences.

Don't be shy. Give us a call!

All the best,