Life to ideas
Life to ideas
Life to ideas
Life to ideas

See what we're working on

The New Panorama: Trends for 2015

Renewed vitality, empowerment, and an emerging ability to adapt to the difficulties of our current era. While not too long ago, Canadians felt crushed under the weight of a heavy fatalism associated with the uncertainties of today's world, they are now clearly starting to rally. Openness to innovation, need for new opportunities and humaneness, for a sense of belonging and freedom; they are sharply critical of corporations, but also desire action and leadership from them: these are the key themes that characterize the current trends in our country. Learn More >>

Electric this

It turns out the road to hell really is paved with good intentions – and so is the road to product rollout fail. Being new, or even progressive, are not qualities that, in and of themselves, will make your product a hit. The automobile industry is learning that as the introduction of the electric car stalls at the starting line. Learn More >>

A new socio-ethical segmentation to track brands and organizations.

CROP now has a new tool to gain a better understanding of the scope and types of criticism that brands and organizations are subject to when it comes to social responsibility. In particular, our segmentation reveals that, from 2008 to late 2012 in Canada, the proportion of people who are sensitive to socio-ethical and ecological issues has gone from 26% to 36% of the population. Learn More >>