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It turns out the road to hell really is paved with good intentions – and so is the road to product rollout fail. Being new, or even progressive, are not qualities that, in and of themselves, will make your product a hit. The automobile industry is learning that as the introduction of the electric car stalls at the starting line. Learn More >>
A new socio-ethical segmentation to track brands and organizations.
CROP now has a new tool to gain a better understanding of the scope and types of criticism that brands and organizations are subject to when it comes to social responsibility. In particular, our segmentation reveals that, from 2008 to late 2012 in Canada, the proportion of people who are sensitive to socio-ethical and ecological issues has gone from 26% to 36% of the population. Learn More >>
The new Panorama: Trends for 2013
The evolution of the past few years, post-recession, has directed consumers and citizens towards postures that are somewhat morose; this decreased vitality will definitely affect certain markets. A fatalistic feeling of lack of empowerment over one’s life continues to develop, as well as increased financial prudence and greater sensitivity to social and ecological issues. While they are undoubtedly threatening to the markets, these trends nonetheless offer numerous opportunities for brands. Learn More >>