Life to ideas
Life to ideas
Life to ideas
Life to ideas

See what we're working on

Marketing

Some important trends have attracted attention in recent months. In addition to representing a constant evolution in marketing opportunities, they also express profound socio-cultural changes: new social network user groups, collaborative consumption, the underlying motivations when it comes to the diffusion of innovations, "glamping", and growing differences between the values of American and Canadian consumers, making the latter a true "distinct market" (not to speak of a "distinct society"). You will find CROP’s point of view on these subjects in the most recent texts published on our blog. Learn More >>

Society

The artistic obituaries have been desperately active in recent weeks: David Bowie, Glen Frey, Lemmy Kilmister, Paul Kantner, René Angélil, without forgetting Marcel Barbeau, Michel Tournier, Pierre Boulez, Michel Galabru, and Ettore Scola. All these great people marked their art and their time, and they rightly embody icons in the cultural world. Among these characters, Lemmy appears, to us, like a highly caricatural icon. Although Bowie was definitely an artist and a larger-than-life character, he was in a class of his own. Lemmy, however, perfectly embodied the values profile of heavy metal fans. Learn More >>

Politics

True to our habit of publishing the results of our monthly political polls in Quebec on our site, we are now adding a commentary that summarizes our vision of the political mood at the moment as well as the trends of the past few months. Learn More >>