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The new edition of Panorama: Trends for 2014
It’s a stormy sea out there, but if you know how to steer the ship… Decreased vitality, financial uncertainty, the feeling of loss of control over one’s destiny coupled with a quest for meaning in one’s life. But concurrently, there is also a need to decelerate, to experience moments of pleasure and intensity. These trends nevertheless offer multiple opportunities for brands: be entertaining, inclusive and make people feel empowered! Learn More >>
It turns out the road to hell really is paved with good intentions – and so is the road to product rollout fail. Being new, or even progressive, are not qualities that, in and of themselves, will make your product a hit. The automobile industry is learning that as the introduction of the electric car stalls at the starting line. Learn More >>
A new socio-ethical segmentation to track brands and organizations.
CROP now has a new tool to gain a better understanding of the scope and types of criticism that brands and organizations are subject to when it comes to social responsibility. In particular, our segmentation reveals that, from 2008 to late 2012 in Canada, the proportion of people who are sensitive to socio-ethical and ecological issues has gone from 26% to 36% of the population. Learn More >>